25 Nov 2012
Our top tips for keeping up with technology...
Don't panic - here's some top tips...
We know better than most people how hard it is to keep up with the latest technology. With the expertise moving at such a fast pace it can be difficult for the busy owners of small businesses to get started, let alone keep up. Plus, with Apple creating a new version of the iPhone and iPad every 5 minutes it’s hard to keep on top of the game.
Don’t have the fear of becoming a ‘digital dinosaurs'. Find out what you can do to keep up.
Here are just a few ways that you can keep your business up to date.
Get a website
Research from BaseKit has found that 60% of businesses have yet to get online – and just 16% of those that have think they have a web presence to be proud of.
Having a website or some form of online presence is essential for almost all businesses in this day and age. Even if you only have a one-page site, at least you have something that is searchable online and that you can refer people to when you don't have a business card to hand.
We advice that when you do have a website, make sure you keep the content up to date and the look and feel fresh. Things can date quickly online so set a reminder to check your website regularly to ensure it is still accurate, there are no broken links and that is representing your business in a good light.
If you don’t have the money to invest in a website there are lots of ways you can have a presence online with directories and social media. Just ask Total Swindon they have many fab ideas!
Start using social media
The best thing about social media for small businesses is that it's FREE!
It’s not only a great way for you to promote your business but it gets you closer to your customers.
Unlike a website, it's really easy to get set up and keep it updated regularly.
If you’re unsure on how to keep up to date with social media there are so many companies that can schedule your social media for you.
Accept payments online
A study by the European Commission's Digital Agenda found that while 71% of British people currently shop online, only 14% of small businesses in the UK sell their products online.
You may already have a website but do you sell your products and services through it? More than two thirds of British people shop online because it's convenient and it saves them time (and sometimes money).
While opening an online store may not be suitable for every consumer business, for many it is a great way of finding a whole new set of customers not restricted to one geographical area.
With mobile internet usage increasing all the time, this is the biggest growth area in technology for businesses. If you use software such as Google Analytics to monitor how many people visit your website, you will also be able to see how many of them view it using a mobile device. If it is a significant and growing proportion, you may want to invest in optimising your website for mobile viewers.
Another opportunity worth exploring is using a QR code on your marketing materials.
Stay up to date
Because things change so quickly in technology, it is a good idea stay informed. Visit websites and subscribe to newsletters that specialise in IT for the smaller business.
Alternatively sign-up to our Newsletter. We send latest news once a month. It’s written in simple terms so everyone can keep up to date. Visit www.verelogic.com
With an increasing number of firms doing business and communicating online, you need to be aware of potential threats to your business like viruses, malware and spam emails. Keep anti-virus software up to date on all company computers, keep passwords secure and regularly back up important files.
Nobody is expecting you to be a digital expert as well as a business owner or to run your business entirely online. But with a few simple changes outlined above, you could possibly create a new sales channel for your business, find potential customers who wouldn't usually know you exist and discover new ways of working.
If you need any help all our staff here are on hand to help, give us a call or email us and we can help you with any of your technology concerns.
We specialise in creating IT packages for all companies. Need a CMS system to help you with your day-to-day running? Help with your email systems? Or need a data base creating – then contact us on 01793513844 or email firstname.lastname@example.org.
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